Hallmark

April 14, 1991

My eyes have been known to water when choosing a Hallmark card for a friend. I never choose one with a long verse since they are bound to be too saccharin if they run on too long. The succinct ones are better – “I’m proud of you” – or “I’m glad you are my friend.” – simple sentiments one could easily write ones-self if one choose. But if you did, would they think you were too cheap to pay a buck for the card?

Perhaps the fact that the message is second hand dilutes the raw emotion enough to make it acceptable. Too bad. But good for Hallmark!